{"id":851,"date":"2015-04-13T11:35:25","date_gmt":"2015-04-13T08:35:25","guid":{"rendered":"http:\/\/www.tsmistanbul.com\/?p=851"},"modified":"2017-12-01T12:52:49","modified_gmt":"2017-12-01T10:52:49","slug":"4-inovasyon-gu%cc%88nleri","status":"publish","type":"post","link":"http:\/\/www.tsmistanbul.com\/?p=851","title":{"rendered":"4. \u0130novasyon Gu\u0308nleri"},"content":{"rendered":"

Y\u0131ld\u0131z Holding b\u00fcnyesinde d\u00fczenlenen\u00a0 ve art\u0131k gelenekselle\u015fen \u0130novasyon G\u00fcn\u00fc\u2019n\u00fcn 4.\u2019s\u00fc<\/b> <\/b>\u00a017 Mart tarihinde Pendik Greenpark Hotel\u2019de ger\u00e7ekle\u015fti.<\/b><\/p>\n

<\/p>\n

\n
\n
\n
    \n
  • \"\"<\/li>\n
  • \"\"<\/li>\n
  • \"\"<\/li>\n
  • \"\"<\/li>\n
  • \"\"<\/li>\n <\/ul>\n <\/div>\n \n <\/div>\n<\/div>\n

     <\/p>\n

    Bu seneki \u0130novasyon g\u00fcn\u00fc yurtd\u0131\u015f\u0131 \u00e7al\u0131\u015fanlar\u0131 da dahil olmak \u00fczere yakla\u015f\u0131k 600 ki\u015fi kat\u0131ld\u0131.<\/b><\/p>\n

    Her y\u0131l farkl\u0131 bir konseptle yap\u0131lan \u0130novasyon G\u00fcn\u00fc\u2019n\u00fcn 2015 y\u0131l\u0131 konsepti Collaboration. Mottosu ise \u201cPlay Together, Innovate Better.\u201d olurken, konferansa pazarlamadaki inovatif yakla\u015f\u0131m\u0131 ile \u00fcn kazanm\u0131\u015f Peter Fisk ve inovasyon i\u00e7in \u00e7ocuk gibi d\u00fc\u015f\u00fcnmeyi savunan Oyun Uzman\u0131, F\u00fct\u00fcrist Ye\u015fim Kunter konu\u015fmac\u0131 olarak konuk oldu.<\/b><\/p>\n

    Konferansta a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Sn. Ali \u00dclker, 4 k\u0131tada 100\u2019\u00fc a\u015fk\u0131n \u00fclkede 4 milyar t\u00fcketicinin\u00a0oldu\u011fu pazara \u00fcr\u00fcn verdiklerini s\u00f6yledi. T\u00fcrkiye dahil 15 \u00fclkedeki 77 fabrika, 48 bin \u00e7al\u0131\u015fan ile hizmet veren Holding’in 4 k\u0131tadaki \u00fcretim tesislerinde 300\u2019\u00fcn \u00fczerinde marka ile \u00fcretim yapt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Ali \u00dclker, \u201c\u00dcr\u00fcn geli\u015ftirirken s\u0131k\u0131nt\u0131m\u0131z \u00e7ok farkl\u0131 oluyor. Bunlardan biri de farkl\u0131 co\u011frafyalardaki tatlara hitap etmek. Bunun i\u00e7in iyi bir Ar-Ge ekibinin olmas\u0131 laz\u0131m. Bu alanda uzman say\u0131m\u0131z 300’\u00fc buluyor. Ge\u00e7en y\u0131l 250 yeni \u00fcr\u00fcn geli\u015ftirildi. 24 de\u011fi\u015fik farkl\u0131 Ar-Ge ekibimiz var. Bu alanda tek olan duyusal analiz laboratuvar\u0131m\u0131z var. 2012’den bu yana burada 468 \u00fcr\u00fcn i\u00e7in sadece T\u00fcrkiye\u2019de 73 bini a\u015fk\u0131n t\u00fcketiciyi dinledik. Onlardan ald\u0131\u011f\u0131m\u0131z geri bildirimlerle \u00fcr\u00fcnlerimizi nihayetlendirdik\u201d dedi. Holding’de inovasyon sadece \u00fcr\u00fcn geli\u015ftirmek i\u00e7in de\u011fil, s\u00fcre\u00e7lerin iyile\u015ftirilmesine y\u00f6nelik de kullan\u0131l\u0131yor. Ali \u00dclker, bu alanda her y\u0131l Holding b\u00fcnyesinde “Senenin Y\u0131ld\u0131zlar\u0131” ad\u0131 alt\u0131nda bir \u00f6d\u00fcl platformu ger\u00e7ekle\u015ftirdiklerini ve burada s\u00fcre\u00e7lerin iyile\u015ftirilmesine y\u00f6nelik projelerin yar\u0131\u015ft\u0131\u011f\u0131n\u0131 belirterek, bu \u00e7al\u0131\u015fmalar\u0131n holdinge katk\u0131s\u0131n\u0131n 150 milyon TL oldu\u011funu s\u00f6yledi.<\/p>","protected":false},"excerpt":{"rendered":"

    Y\u0131ld\u0131z Holding b\u00fcnyesinde d\u00fczenlenen\u00a0 ve art\u0131k gelenekselle\u015fen \u0130novasyon G\u00fcn\u00fc\u2019n\u00fcn 4.\u2019s\u00fc \u00a017 Mart tarihinde Pendik Greenpark Hotel\u2019de ger\u00e7ekle\u015fti.<\/p>\n","protected":false},"author":8,"featured_media":871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","footnotes":""},"categories":[164,161,122,121],"tags":[],"acf":[],"_links":{"self":[{"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/posts\/851"}],"collection":[{"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=851"}],"version-history":[{"count":3,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/posts\/851\/revisions"}],"predecessor-version":[{"id":1287,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/posts\/851\/revisions\/1287"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=\/wp\/v2\/media\/871"}],"wp:attachment":[{"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tsmistanbul.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}